From 19 June 2026, online stores selling to EU consumers must provide a compliant withdrawal function. We’ve included some advise on how to enable Shopify's Self Serve Returns feature, what the new EU Withdrawal Button requirements mean for your store, and whether Shopify's built-in tools are enough to keep you compliant.

Shopify's Spring 2026 Editions introduces over 150 updates, but one shift stands above the rest: AI is becoming a genuine sales channel. From product discovery inside ChatGPT and Copilot to native A/B testing, AI-powered marketing automation, and major checkout improvements, Shopify is doubling down on AI-first commerce. We've cut through the noise to highlight the updates that matter most, what merchants should act on now, and where the biggest opportunities lie for growth.

Shopify’s native B2B functionality is no longer locked behind Shopify Plus. From custom pricing and payment terms to company accounts and wholesale catalogues, B2B is now available across all Shopify plans - giving growing brands a far more powerful way to manage trade customers without relying on complicated workarounds or third-party apps.

AI is everywhere, but for Shopify brands it’s often unclear how to use it properly.

Used well, it can improve decision-making, speed up testing, and help you get more from your existing traffic. Used badly, it just adds noise.

Shopify is reducing metafield value sizes from 2MB to 16KB. Here's what that means for your store, what's at risk, and how to get ahead of it before something breaks.

Expanding internationally sounds exciting: new markets, bigger audiences, fresh revenue streams.

But in reality, cross-border growth comes with difficult decisions that directly affect margins, operations, and customer experience.

One of the biggest is this: Do you manage international sales and duties inside Shopify Markets, or do you outsource fulfilment to a third-party logistics partner (3PL)?

Your website looks great. It loads fast, converts well, and has that premium feel your dev team loves to show off. But can everyone actually use it?

For eCommerce brands, accessibility is no longer a ‘nice to have’; it’s a legal, financial, and reputational tightrope. And whether you're selling in the States or the EU, that tightrope is getting a lot more taut.

Beyond just legal side quests, these acts are shaping the future of eCommerce UX.