Blog
Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.
We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.
Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.
CATEGORIES: All Articles | Shopify CRO | Shopify Migration | Shopify Insights | Ecommerce Growth | Shopify Case Studies
AI for Shopify: What Actually Matters (And What Doesn’t)
AI is everywhere, but for Shopify brands it’s often unclear how to use it properly.
Used well, it can improve decision-making, speed up testing, and help you get more from your existing traffic. Used badly, it just adds noise.
From Boutique Retailer to Manufacturer
Retail worked - until margins didn’t. Little Lies pivoted from boutique reseller to manufacturer, gaining control of pricing, product, and growth. Here’s what actually changed and what it takes to make it work.
A/B Testing for Shopify: Stop Guessing, Start Converting
Still guessing what will convert on your Shopify store? You’re leaving money on the table.
A/B testing turns gut instinct into real data, helping you understand what actually drives sales. And with AI now speeding up the process, it’s never been easier to test smarter and optimise faster.
Why POS Rollouts Fail Without Change Management
Most Shopify POS rollouts don’t fail because of the technology - they fail because the team isn’t prepared. Here’s how to train your staff, manage change, and ensure a smooth rollout in retail.
How to Audit Your Own Store Without Hiring Anyone
A simple, structured self-audit can surface obvious problems and give you a clear fix list. Here are 5 checks you can do this week to keep your store sharp.
Full wag energy: how Natural Vetcare brought their brand to life
15 years on shelves. A brand that never quite matched the science behind it. Here's how Natural Vetcare changed that - with a full rebrand, a new Shopify store, and a debut at Crufts 2026.
Your Store Is Getting Traffic. So Why Isn't It Converting?
More traffic won't fix a store that isn't converting. Here's what to actually look at - from mobile experience and product pages to checkout friction and trust signals.
Shopify is forcing better data hygiene. Are your metafields ready?
Shopify is reducing metafield value sizes from 2MB to 16KB. Here's what that means for your store, what's at risk, and how to get ahead of it before something breaks.
A Better Way to Plan: AI, Automation and Clear KPIs
Most annual plans don’t fail because the ideas are bad. They fail because day-to-day chaos wins. Here are a few practical ways to plan better, deliver smoother, and protect profitability.
Customer Service That Doesn't Scale Linearly
Customer inquiries scale with revenue. That's just how it works. The traditional answer is hiring more support staff. More tickets means more people. Linear scaling. It's expensive and it creates its own management overhead. Little Lies solved this differently.