Blog
Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.
We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.
Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.
CATEGORIES: All Articles | Shopify CRO | Shopify Migration | Shopify Insights | Ecommerce Growth | Shopify Case Studies
How to Audit Your Own Store Without Hiring Anyone
A simple, structured self-audit can surface obvious problems and give you a clear fix list. Here are 5 checks you can do this week to keep your store sharp.
Full wag energy: how Natural Vetcare brought their brand to life
15 years on shelves. A brand that never quite matched the science behind it. Here's how Natural Vetcare changed that - with a full rebrand, a new Shopify store, and a debut at Crufts 2026.
Your Store Is Getting Traffic. So Why Isn't It Converting?
More traffic won't fix a store that isn't converting. Here's what to actually look at - from mobile experience and product pages to checkout friction and trust signals.
Shopify is forcing better data hygiene. Are your metafields ready?
Shopify is reducing metafield value sizes from 2MB to 16KB. Here's what that means for your store, what's at risk, and how to get ahead of it before something breaks.
A Better Way to Plan: AI, Automation and Clear KPIs
Most annual plans don’t fail because the ideas are bad. They fail because day-to-day chaos wins. Here are a few practical ways to plan better, deliver smoother, and protect profitability.
Customer Service That Doesn't Scale Linearly
Customer inquiries scale with revenue. That's just how it works. The traditional answer is hiring more support staff. More tickets means more people. Linear scaling. It's expensive and it creates its own management overhead. Little Lies solved this differently.
What No One Tells You About Scaling Fast
After Taylor Swift wore one of their dresses, Little Lies went through exponential growth almost overnight. From the outside, it looked like every founder's dream. From the inside? Little Lies founder, Jade Robertson, was drowning.
Differentiation isn’t competitor research. It’s looking outside your category.
If you do a quick competitor sweep in your category, you’ll probably see the same patterns repeating. Same layouts. Same offers. Same “trust” blocks stacked on top of each other.
Optimisation Starts With Better Questions
When conversion rates dip, it’s very tempting to go straight into fixing mode - change the product page, run an A/B test, make a plan. But CRO without diagnosis is just guesswork and it happens a lot. Brands start optimising too late, in the wrong place, or for the wrong reason.
The Illusion of “Finished”
The site you launch today is a snapshot of your business right now: your range, your pricing, your tech stack, your priorities. Six months later, any of those might have shifted. That’s just the nature of ecommerce. The challenge is when the store gets treated like a static brochure. It can end up a bit fragile.