When you make a change to your ecommerce setup whether it’s a UX update, an app integration, a new product bundle layout or a whole new checkout flow the instinct is often to launch, move on, and hope the numbers follow.

But if you’re not measuring what happens before and after, how do you know whether the change had the intended outcome?

I’ve been tying my shoelaces wrong for 40 years.
Not in a metaphorical, life-lesson kind of way—literally. A quick comment from my partner as we got ready for a walk turned into a humbling realisation: I’d been looping the wrong way for decades. It wasn’t just inefficient—it was contagious. I’d even passed the method down to our kids.

It got me thinking: how many other small, everyday habits do we just accept because we don’t know there’s a better way? And more importantly—how often does that happen in business too?

Your website looks great. It loads fast, converts well, and has that premium feel your dev team loves to show off. But can everyone actually use it?

For eCommerce brands, accessibility is no longer a ‘nice to have’; it’s a legal, financial, and reputational tightrope. And whether you're selling in the States or the EU, that tightrope is getting a lot more taut.

In the US, the Americans with Disabilities Act (ADA) has been the go-to framework, even if it was written long before mobile-first design was a thing. Over in the EU, things are getting more specific with the European Accessibility Act (EAA), which comes into full force in June 2025.

Beyond just legal side quests, these acts are shaping the future of eCommerce UX.

Have you woken up to an email this morning from Shopify talking about ‘Shopify Tax’ and the impending additional cost. Are you not sure what this means or worried about the additional costs involved? Don’t worry, we’ve pulled together a high level overview of it below for you.

There are 3 levels of the new Shopify Tax system. Manual Tax (free), Basic Tax (free), Shopify Tax (% Fee but Capped)

From London To Valencia! In the last 2 weeks we've been traveling around a few key events. In London we got to experience the eCom Expo, an amazing event at the London Excel Arena. Focussed very much on the future of eCommerce, and services/partnerships aimed at helping eCom thrive in the current climate. Following that we got vist the beautiful Valencia for the EU Agency Summit. An intense but fun few days packed full of like minded people from agencies across the world.

Bread & Jam 2024: The UK's Biggest Food Founders' Festival - See us at Stand 49. If you’re an ambitious, emerging food & drink brand, the Bread & Jam Festival is your must-attend event of the year to take your business to the next level. Our Shopify experts will be on hand to answer any questions you have to take your online and retail presence to the next level of growth.

Shopify’s Winter 2024 Edition marks a significant step forward for B2B businesses using Shopify, introducing several features designed to streamline workflows, enhance your customer's experience, and empower data-driven decisions.

After the buzz of the recent editions release, Shopify has dropped a bit of news, and brace yourself – the licence fee is going UP!

We aren’t hugely surprised as it’s fairly standard practice aka you pay a bit more for a better product!

Change Needed Before 1st February

Following the email you have likely received from Shopify, our team have been researching the authentication changes that Gmail and Yahoo are making and have put together some guidance for you.

We have included the steps that will need to be taken, and to make it easier for you, we have divided the necessary actions into four areas for you.

Get ready to start the new year with a website that not only looks great but also performs exceptionally well. We're thrilled to offer you a free Website Audit and Review to ensure that your online presence is optimised, primed for growth, and set up for success in 2024.

Our Audit and Review service, which usually costs £950 plus VAT, is being offered at no cost! Nil! Zero! Zilch!