Blog
Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.
We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.
Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.
CATEGORIES: All Articles | Shopify CRO | Shopify Migration | Shopify Insights | Ecommerce Growth | Shopify Case Studies
Shopify Editions Fall '26: what UK stores should do before Christmas
Shopify Editions Fall '26 is all about AI shopping agents, but the updates that matter most for UK stores this Christmas are the practical ones. Scheduled Black Friday rollouts, Royal Mail pickup, DHL Express labels and WhatsApp cart recovery are all covered here, along with our to-do list for what to set up before Black Friday.
Shopify Flow: 3 automations every store should switch on today (+ 7 more in our free playbook
Shopify Flow is free on Basic, Grow, Advanced and Plus, but most brands never open it. Here are three automations we'd switch on in any store today: holding high-risk orders, low-stock alerts and VIP customer tags. Plus a free playbook with seven more.
What Belongs on a Product Page (and What Doesn’t)
What does a product page actually need to turn interest into a sale? We look at the content, imagery, delivery information, reviews and trust signals that help customers make a decision, the common distractions that get in the way, and what we look for when auditing Shopify product pages.
AI Search and the New Buying Journey..or is it?
Shopify’s latest data suggests AI search isn’t replacing organic search, but it is changing the way people research products before they buy. We take a look at what Shopify’s findings could mean for ecommerce brands, and why product pages, product data and the fundamentals of good SEO may matter more than ever.
Shopify Collections Just Got a Major Upgrade
Shopify Collections have had a major upgrade, giving retailers more control over how products are organised, automated and presented. From variant-level targeting and manual exclusions to Sidekick assistance, here’s what’s changed and how it could improve your store’s merchandising.
How to enable Self Serve Returns & The EU Withdrawal Button
From 19 June 2026, online stores selling to EU consumers must provide a compliant withdrawal function. We’ve included some advise on how to enable Shopify's Self Serve Returns feature, what the new EU Withdrawal Button requirements mean for your store, and whether Shopify's built-in tools are enough to keep you compliant.
Shopify Spring ‘26 Editions
Shopify's Spring 2026 Editions introduces over 150 updates, but one shift stands above the rest: AI is becoming a genuine sales channel. From product discovery inside ChatGPT and Copilot to native A/B testing, AI-powered marketing automation, and major checkout improvements, Shopify is doubling down on AI-first commerce. We've cut through the noise to highlight the updates that matter most, what merchants should act on now, and where the biggest opportunities lie for growth.
Shopify B2B, Now for Everyone
Shopify’s native B2B functionality is no longer locked behind Shopify Plus. From custom pricing and payment terms to company accounts and wholesale catalogues, B2B is now available across all Shopify plans - giving growing brands a far more powerful way to manage trade customers without relying on complicated workarounds or third-party apps.
AI for Shopify: What Actually Matters (And What Doesn’t)
AI is everywhere, but for Shopify brands it’s often unclear how to use it properly.
Used well, it can improve decision-making, speed up testing, and help you get more from your existing traffic. Used badly, it just adds noise.
Shopify is forcing better data hygiene. Are your metafields ready?
Shopify is reducing metafield value sizes from 2MB to 16KB. Here's what that means for your store, what's at risk, and how to get ahead of it before something breaks.