As of 29th August 2025, the US has suspended its de minimis exemption, which previously allowed parcels under $800 to enter duty-free.

For UK brands selling into the US, this is more than a minor policy change. As duties and related clearance costs now apply to lower-value items, they are already seeing the direct effect on margins, operations, and customer experience.

There’s a certain kind of pain you only feel when you’ve outgrown your ecommerce setup.

Not a dramatic failure. Not a checkout disaster. Just a creeping frustration that builds up day by day. Clunky processes, outdated systems, and workarounds that rely more on habit than logic.

Sound familiar? You’re not alone! Which leads to the real question:

At what point is it painful enough to move systems, and when does it become too painful not to?

When you make a change to your ecommerce setup whether it’s a UX update, an app integration, a new product bundle layout or a whole new checkout flow the instinct is often to launch, move on, and hope the numbers follow.

But if you’re not measuring what happens before and after, how do you know whether the change had the intended outcome?

I’ve been tying my shoelaces wrong for 40 years.
Not in a metaphorical, life-lesson kind of way—literally. A quick comment from my partner as we got ready for a walk turned into a humbling realisation: I’d been looping the wrong way for decades. It wasn’t just inefficient—it was contagious. I’d even passed the method down to our kids.

It got me thinking: how many other small, everyday habits do we just accept because we don’t know there’s a better way? And more importantly—how often does that happen in business too?

Your website looks great. It loads fast, converts well, and has that premium feel your dev team loves to show off. But can everyone actually use it?

For eCommerce brands, accessibility is no longer a ‘nice to have’; it’s a legal, financial, and reputational tightrope. And whether you're selling in the States or the EU, that tightrope is getting a lot more taut.

Beyond just legal side quests, these acts are shaping the future of eCommerce UX.

Have you woken up to an email this morning from Shopify talking about ‘Shopify Tax’ and the impending additional cost. Are you not sure what this means or worried about the additional costs involved? Don’t worry, we’ve pulled together a high level overview of it below for you.

There are 3 levels of the new Shopify Tax system. Manual Tax (free), Basic Tax (free), Shopify Tax (% Fee but Capped)

From London To Valencia! In the last 2 weeks we've been traveling around a few key events. In London we got to experience the eCom Expo, an amazing event at the London Excel Arena. Focussed very much on the future of eCommerce, and services/partnerships aimed at helping eCom thrive in the current climate. Following that we got vist the beautiful Valencia for the EU Agency Summit. An intense but fun few days packed full of like minded people from agencies across the world.

Bread & Jam 2024: The UK's Biggest Food Founders' Festival - See us at Stand 49. If you’re an ambitious, emerging food & drink brand, the Bread & Jam Festival is your must-attend event of the year to take your business to the next level. Our Shopify experts will be on hand to answer any questions you have to take your online and retail presence to the next level of growth.

Shopify’s Winter 2024 Edition marks a significant step forward for B2B businesses using Shopify, introducing several features designed to streamline workflows, enhance your customer's experience, and empower data-driven decisions.

After the buzz of the recent editions release, Shopify has dropped a bit of news, and brace yourself – the licence fee is going UP!

We aren’t hugely surprised as it’s fairly standard practice aka you pay a bit more for a better product!