Blog

Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.

We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.

Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.

Tom Gatenby Tom Gatenby

New Rule Changes to Email Authentication

Change Needed Before 1st February

Following the email you have likely received from Shopify, our team have been researching the authentication changes that Gmail and Yahoo are making and have put together some guidance for you.

We have included the steps that will need to be taken, and to make it easier for you, we have divided the necessary actions into four areas for you.

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Tom Gatenby Tom Gatenby

Start the New Year Strong with a Website That Performs & Converts!

Get ready to start the new year with a website that not only looks great but also performs exceptionally well. We're thrilled to offer you a free Website Audit and Review to ensure that your online presence is optimised, primed for growth, and set up for success in 2024.

Our Audit and Review service, which usually costs £950 plus VAT, is being offered at no cost! Nil! Zero! Zilch!

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Tom Gatenby Tom Gatenby

12 Ways To Optimise Your Store for Black Friday and Beyond

In 2022 Shopify merchants smashed their way to US$7.5 billion in sales globally, across the Black Friday Cyber Monday weekend alone- an increase of 17.5% on 2021.

This is the ultimate guide in getting your eCommerce strategy Black Friday ready - we’ll take you through the easy wins and the pitfalls to avoid so you’ll be best placed to just watch those clicks and conversions come flying in come Black Friday weekend.

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Tom Gatenby Tom Gatenby

20 Best Apps For Your Site

One of the best things about Shopify is the sheer amount of apps that are available. According to Shopify statistics, the average merchant uses six apps on their store. With over 8,000 apps to choose from it can be a bit challenging for merchants to know which ones are the best for their store. Luckily we have provided a list below, in no particular order of what we think are the 20 best apps you can use to add some new functionality to your store.

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Tom Gatenby Tom Gatenby

GA4 for Shopify. What is it and what needs to be done?

Google Analytics 4 (referred to as GA4) is an analytics service that enables you to measure website traffic and customer engagement across your Shopify website(s) and apps. In simple terms, it’s a free service offered by google that lets you track how well your site is performing. You can track all manner of things, from how many people are visiting the site, right through to what links have been clicked, what content is being read and engaged with.

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Marcela Salcedo Marcela Salcedo

Managing Performance Whilst Working Remotely

The world of work is changing. Many employees no longer hold the traditional nine-to-five job. Instead, working time is increasingly flexible. Today’s technology allow that businesses are no longer limited to specific geographical locations to manage their workforce. Main concerns from managers and team leaders are all about functionality, such as how to get the team to function cohesively while separated…

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Tom Gatenby Tom Gatenby

Ways to Prep Your Store for Christmas

Christmas is just around the corner and many people are already starting to look for Christmas presents. Christmas is the biggest shopping event of the year and soon everyone will be ready to spend money on presents for loved ones, friends, and themselves.

To make the most of the boost in potential customers, alleviate stress and smoothly navigate through this busy time, you need to prepare your store in time.

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Tom Gatenby Tom Gatenby

Web Design Agency of The Year Winners!

We’re super pleased to let you all know that we have been officially announced as the “Web Design Agency of the year 2022/23” at the Yorkshire Prestige Awards!

Whilst we’re no stranger to being recognised for the work we do and gaining some very nice awards over the years as a business with Yorkshire in our veins; there’s something truly special about gaining this sort of acknowledgement and recognition for our team, in our homeplace.

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