The problem

When they approached Squashed Pixel, Rocksound already had a magazine site and a shopify site. The shopify site though was proving difficult to maintain and wasn't allowing them full control over their content or any of the flexibility that the Shopify platform is famous for.

With a rebrand in place it was the perfect time to find a partner that could help them bring their online presence inline with their magazine as well as helping them sell more magazines by attracting new customers and keeping existing customers better engaged and coming back to the site.

Our solution for growth

We worked closely with the RockSound team to convert a Shopify theme in to something that was uniquely RockSound. Through careful analysis of the old sites data we realised that whilst people are ultimately on the site to buy the magazine, the search and browsing behaviour of the users was much more focussed on artists, with users trying to look for bands and record names rather than specific magazine issues or dates.

With this in mind we turned the old site on it's head. Whilst still offering the ability to jump straight in to a magazine purchase, the user journey was reimagined to allow users to navigate to the relevant magazines via their favourite band. We have also highlighted their one off award issues at a higher level as well as creating an all new section dedicated to their unique bundles.

In addition to the website we also produced a set of custom Shopify customer notification emails as well as a new email marketing template that was on brand and flexible enough to be used across all future comms.

The outcome

The new site produced great results from the moment it was launched. In addition to receiving fantastic customer feedback, the conversion rate has jumped up to 5.4%. The average order value has increased by over 8% and the number of returning customers has seen a 24% increase since the new site launched.