Drowsy Sleep
Services: Ongoing Growth Retainer, Shopify Plus Development, Consultancy, CRO & Optimisation
Multi-store: UK website • EU website • US website
Known for their bestselling silk sleep masks and calming bedtime range, Drowsy Sleep has built a devoted community of customers who see rest as part of self-care. With a loyal following and growing international demand, they needed a trusted technical partner to keep their Shopify Plus stores performing flawlessly.
Throughout this ongoing partnership, we act as an extension of their team to continuously improve their online presence, ensuring their websites remain high-performing, user-friendly, and scalable across multiple markets.
Running multiple Shopify sites across different regions creates day-to-day strain if you have limited internal resources for front-end and back-end updates.
Drowsy Sleep needed a flexible partner who could plan and execute a rolling roadmap, ship improvements quickly, and take ownership of design, development and integrations.
In short, they needed a long-term growth partner.
The Challenge
What we did
We embedded ourselves into their business, becoming an true extension of their technical team. Through our retainer model, we work closely with Drowsy Sleep to provide them with:
Ongoing support and collaboration: Weekly calls to plan priorities, review updates, and stay aligned with business goals
Strategic roadmap: A flexible 6+ month plan to guide continuous improvements, new features, and integrations
End-to-end Shopify Plus expertise: Front-end design, back-end development, and third-party app integration, all handled in-house
Proactive growth support: Anticipating challenges, suggesting improvements, and implementing solutions before issues arise
Reliable, scalable partnership: Acting as their dedicated dev team, trusted to deliver consistent results month after month
The Results
For Drowsy Sleep, a retainer provides them with a trusted, full-stack team on hand each month, handling front end, back end and integrations.
They’ve seen enhanced site performance and user experience across all markets.
Updates and improvements now land faster across multiple stores, with smooth third-party app integrations and scalable Shopify solutions.
Why this mattered?
As a strategic partner, we plan, prioritise and remove bottlenecks. Without the delays of lengthy hiring and onboarding, ideas move to release faster.
With predictable, ongoing development support in place, Drowsy Sleep’s team can focus on business growth while we handle delivery.
“Squashed Pixel is fast, professional and dedicated to give you the results you need for your website. We have gone back to them many times for work. In fact they are our port of call for all things web related. We keep them permanently connected to our store so that they can work on it as and when we need. We trust them 100% of the time to deliver.
Thank you so much to Claire, Tom and Co. for being like an extension of our team.”
Thom Hemelryk - Director / Founder | Drowsy Sleep