Beards & Daisies
Services: Shopify Theme Upgrade, Consultancy, Development
Website: www.beardsanddaisies.co.uk
Beards & Daisies, believers in the power of plants.
The experts in houseplants whether you’re a brand new plant parent or a horticulturist searching for the perfect new plant to add to your collection, Beards & Daisies offers a carefully curated selection along with a huge range of pots and accessories all designed to enhance your home, kitchen or even place of work!
The challenge
Beards & Daisies, a leader in an incredibly competitive online houseplants market that has only gotten more fierce in the last couple of years as people spend more time at home, reached out to us in 2021 with big plans in mind.
Tasked to initially focus on designing and building a brand new theme, Beards & Daisies also had a wishlist of new features they wanted to implement.
We have continued working collaboratively with the team at Beards & Daisies, to continually improve and optimise the site. Whilst keeping the site updated with important Shopify updates, we looked at areas to improve, honing in on cross-sells and upsells and the ability to add on various products.
Other features that have been implemented with great success include the ability to select a delivery date using a date picker functionality, making it easier for people to order gifts and presents in advance. With plants and pots being extremely giftable items, we also created bespoke gift cards.
A Technical Partner To Grow With
Over the last two and a half years working with Beards & Daisies we have worked together as technical growth partners. For this, it’s important that we understand Beards & Daisies consumer base, brand and business needs so we could actively look to suggest and implement site improvements.
Most recently, the focus has been on increasing Average Order Value so our team performed an in-depth audit to present some solutions and ways we could look to help Beards & Daisies increase this. This year has seen a 33% increase in AOV.
Beards & Daisies
www.beardsanddaisies.co.uk