Blog
Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.
We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.
Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.
CATEGORIES: All Articles | Shopify CRO | Shopify Migration | Shopify Insights | Ecommerce Growth | Shopify Case Studies
Measuring What Matters Before and After
When you make a change to your ecommerce setup whether it’s a UX update, an app integration, a new product bundle layout or a whole new checkout flow the instinct is often to launch, move on, and hope the numbers follow.
But if you’re not measuring what happens before and after, how do you know whether the change had the intended outcome?
You Don’t Know What You Don’t Know
I’ve been tying my shoelaces wrong for 40 years.
Not in a metaphorical, life-lesson kind of way—literally. A quick comment from my partner as we got ready for a walk turned into a humbling realisation: I’d been looping the wrong way for decades. It wasn’t just inefficient—it was contagious. I’d even passed the method down to our kids.
It got me thinking: how many other small, everyday habits do we just accept because we don’t know there’s a better way? And more importantly—how often does that happen in business too?