Blog
Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.
We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.
Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.
CATEGORIES: All Articles | Shopify CRO | Shopify Migration | Shopify Insights | Ecommerce Growth | Shopify Case Studies
12 Ways To Optimise Your Store for Black Friday and Beyond
In 2022 Shopify merchants smashed their way to US$7.5 billion in sales globally, across the Black Friday Cyber Monday weekend alone- an increase of 17.5% on 2021.
This is the ultimate guide in getting your eCommerce strategy Black Friday ready - we’ll take you through the easy wins and the pitfalls to avoid so you’ll be best placed to just watch those clicks and conversions come flying in come Black Friday weekend.