Blog

Our blog shares ideas, insights and practical thinking from our work with growing ecommerce brands.

We write about Shopify strategy, conversion rate optimisation, ecommerce operations and the realities of scaling online businesses. Alongside practical guides and industry insights, we also share Shopify case studies from brands we’ve helped replatform, redesign and grow.

Whether you’re looking to improve your Shopify store, plan your next ecommerce move or simply think about growth differently, this is where we share what we’re learning.

Shopify Insights Tom Gatenby Shopify Insights Tom Gatenby

Shopify B2B , Now for Everyone

Shopify’s native B2B functionality is no longer locked behind Shopify Plus. From custom pricing and payment terms to company accounts and wholesale catalogues, B2B is now available across all Shopify plans - giving growing brands a far more powerful way to manage trade customers without relying on complicated workarounds or third-party apps.

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