In 2022 Shopify merchants smashed their way to US$7.5 billion in sales globally, across the Black Friday Cyber Monday weekend alone- an increase of 17.5% on 2021.

This is the ultimate guide in getting your eCommerce strategy Black Friday ready - we’ll take you through the easy wins and the pitfalls to avoid so you’ll be best placed to just watch those clicks and conversions come flying in come Black Friday weekend.